Apple’s rumored iPhone 18 release strategy may sound odd, but it has these benefits

Recently, multiple reports have claimed that Apple will be switching up its iPhone release schedule beginning in 2026. Starting with the iPhone 18 lineup, we’ll have a split launch, with the higher end models launching in the fall, and the entry-level models launching in the following spring. While this does feel like a weird decision, it will have some noteworthy benefits for all iPhone users. Recap In case you missed it, the split iPhone launch rumor essentially goes as follows: Fall 2026: iPhone 18 Air, 18 Pro/Pro Max, Foldable iPhone Spring 2027: iPhone 18, iPhone 18e Instead of launching the entire mainline iPhone lineup in September, it’ll be split 6 months apart. The iPhone 17 lineup will still launch in its entirety this September, possibly marking the last normal iPhone launch year. This information comes from analyst Ming-Chi Kuo and Wayne Ma from The Information. Better tech First and foremost, Apple setting two separate stages for iPhone launches will require them t ... Read full article.