From dot-com to dot-AI: How we can learn from the last tech transformation (and avoid making the same mistakes)
Published on: 2025-07-09 01:05:00
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At the height of the dot-com boom, adding “.com” to a company’s name was enough to send its stock price soaring — even if the business had no real customers, revenue or path to profitability. Today, history is repeating itself. Swap “.com” for “AI,” and the story sounds eerily familiar.
Companies are racing to sprinkle “AI” into their pitch decks, product descriptions and domain names, hoping to ride the hype. As reported by Domain Name Stat, registrations for “.ai” domains surged about 77.1% year-over-year in 2024, driven by startups and incumbents alike rushing to associate themselves with artificial intelligence — whether they have a true AI advantage or not.
The late 1990s made one thing clear: Using breakthrough technology isn’t enough. The companies that survived the dot-com crash weren’t chasing hype — they were solving real problems and scaling with
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