Everything announced at Amazon's Alexa+ AI event
Published on: 2025-07-18 05:46:13
Amazon held its first major product event of the year on Wednesday and, as expected, it was largely about Alexa. The company first announced its next-gen, AI-powered voice assistant back in 2023, but technical issues forced Amazon to delay its formal unveiling and rollout.
An Alexa upgrade means that Amazon has a swathe of new devices ready to support the latest version of the voice assistant. Amazon's hardware chief, Panos Panay, and his devices and services team were at the event to show off Alexa+.
Here's a rundown of everything Amazon announced at its first devices event of 2025:
Alexa+
Sam Rutherford for Engadget
After lots (and lots) of boring rambling about generative AI from Amazon CEO Andy Jassy at Wednesday's event, Panay took the mic to start sharing the actual news. Alexa+ is the name of the company's upgraded voice assistant. The company will start to roll it out next month, beginning with Echo Show devices. It costs $20 per month, but Prime members get access at no e
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