Bluesky takes on ‘Sports Twitter’ with NBA playoff feature

As the playoffs rage on, Bluesky announced that it is beta testing a new feature during the NBA playoffs. While an NBA game is in progress, a red border with a “live” designation will appear around posts from the NBA’s account. When users click on the NBA’s profile picture, they will be redirected to the event they’re promoting, even if that means sending users away from Bluesky. “We aren’t trapping you in Bluesky,” wrote Rose Wang, COO of Bluesky, in a post on Sunday. “We want you to use Bluesky to discover what’s happening.” Under its previous ownership, Twitter had tried streaming live sports in the app, spending millions of dollars on licensing deals with sports leagues. But Bluesky, currently propped up by venture capital, does not rely on advertising to make money, unlike most other platforms. That means Bluesky doesn’t have a direct financial stake in users’ time spent on the platform, so long as they have an experience that makes them want to keep coming back. In that regar ... Read full article.