See Ya, Siri: Why Apple Might Make Third-Party Voice Assistants Available in Europe

Apple is reportedly working on changes to the iPhone's operating system that will make it possible to choose an alternative voice assistant to Siri. The ability to switch from Siri to another voice assistant, potentially powered by third-party companies including OpenAI, Google or Meta, could be a reality in the near future, but only for iPhone owners in Europe, Bloomberg reports. Apple didn't respond to a request for comment. Apple is preparing the changes to Siri in anticipation of the European Union demanding the company allow European users a choice of voice assistants, according to Bloomberg. It would be similar to the policy shift Apple has already made in allowing rival app stores onto the iPhone, which was sparked by Europe's Digital Markets Act. Apple has faced many regulatory hurdles with the EU in recent years, largely in the form of challenges to its proprietary technology and walled-garden ecosystem, which provide Apple device owners with high levels of consistency, pri ... Read full article.