Chipotle returns to Roblox to debut animated short film ad and details $2M in donations

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed Unfolded, an animated short film featuring a cover by Halsey with the message of supporting sustainable agriculture. Chipotle Mexican Grill had previously pledged $2 million to support educational programs at leading universities that advance the future of farming. Unfolded highlights ways Chipotle’s Food With Integrity principles could help cultivate a better world. In the ad, Chipotle said it is giving free entrees to the first 50,000 fans, including but not limited to Chipotle Rewards members, who view the ad on Roblox. Grammy-nominated singer/songwriter Halsey reimagined “She’s a Rainbow,” as music to the film. The ad showcases the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. In conjunction with the film and as part of the c ... Read full article.