AI can do a better job of persuading people than we do

Their findings are the latest in a growing body of research demonstrating LLMs’ powers of persuasion. The authors warn they show how AI tools can craft sophisticated, persuasive arguments if they have even minimal information about the humans they’re interacting with. The research has been published in the journal Nature Human Behavior. “Policymakers and online platforms should seriously consider the threat of coordinated AI-based disinformation campaigns, as we have clearly reached the technological level where it is possible to create a network of LLM-based automated accounts able to strategically nudge public opinion in one direction,” says Riccardo Gallotti, an interdisciplinary physicist at Fondazione Bruno Kessler in Italy, who worked on the project. “These bots could be used to disseminate disinformation, and this kind of diffused influence would be very hard to debunk in real time,” he says. The researchers recruited 900 people based in the US and got them to provide persona ... Read full article.