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Six weeks on, Amazon Alexa+ shows few signs of public adoption

Published on: 2025-07-08 00:45:00

In brief: After revealing the all-new version of Alexa, called Alexa+, back in January, Amazon started rolling out an early access program for the generative AI-driven digital assistant to select users six weeks ago. But is anyone actually trying it? According to a new report, there doesn't seem to be any Alexa+ users – at least none that can be verified. In February, Amazon confirmed the long-running rumors that it would be releasing a new Alexa assistant with integrated generative AI capabilities. The company promised it would be able to order groceries and takeouts, book table reservations, and perform complex, multi-step tasks. More than six weeks ago, Amazon started rolling out Alexa+ to hundreds of thousands of select users, though its initial abilities in this early access program were limited to a few specific tasks. These included summoning an Uber and uploading documents for the AI to summarize and gather information about users' lives, thereby improving its abilities as an ... Read full article.