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Bluesky is testing a new ‘live’ indicator, starting with the NBA

Published on: 2025-07-03 16:52:18

is a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020. Bluesky is making it easier to know when an NBA game is happening with a new test that adds a red border to the NBA’s profile picture, along with a “live” callout below it. When you click the profile picture, you’ll be taken out of Bluesky and to whatever live event the organization is promoting, Bluesky COO Rose Wang announced yesterday. “We aren’t trapping you in Bluesky,” Wang writes in her post. “We want you to use Bluesky to discover what’s happening.” In the announcement, Wang quote-posted an NBA promotional post about two games that were set to take place last night, indicating that the badge would have shown up during them. Bluesky didn’t immediately respond to The Verge’s email asking for a screenshot of the new indicator and whether it plans to extend the test to other sports or non-sports organizations. As TechCrunch points out, Wang ... Read full article.