Epic Games is trying to scheme its way back into the App Store, and it might just work
Published on: 2025-07-03 08:53:47
If there’s one constant in the lustrum-long Epic Games v. Apple lawsuit, it’s that Tim Sweeney, Epic’s CEO, tends to… get creative when it comes to publicly interpreting and promoting the company’s legal wins.
Late last Friday, Epic once again tried to spin a limited courtroom victory into a public-relations campaign. Now, it has been granted a chance to make the antics fly in court.
I am shocked, shocked!
In a sense, the entire Epic Games v. Apple case was built on a bit of theater. Epic already knew it would get kicked out of the App Store and Google’s Play Store if it released a Fortnite update with a hidden, server-side activated, parallel IAP system, and it did so anyway.
Not only that, but court documents showed that Epic had the entire lawsuit and Free Fortnite campaign ready to go beforehand. The stunt was codenamed Project Liberty.
Swag made in advance for Fortnite’s totally unexpected rejection on the App Store and Play Store
In fact, this willing breach of the stores’
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