Alexa Plus’ AI upgrades cost $19.99, but it’s all free with Prime

is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2011, but has loved all things electronic since he was a kid. Amazon announced a new version of its smart assistant today. Alexa Plus comes with expanded capabilities, the company appeared to demonstrate, like finding concert tickets on your behalf or ordering an Uber to pick up someone at the airport. The upgraded smart assistant will also make it easier to have more natural conversations with it, but Amazon will be charging users for those new abilities for the first time. Early access to Alexa Plus will begin in late March 2025 in the United States, and the roll out will continue in subsequent waves. Subscriptions for Alexa Plus start at $19.99 per month, but it’s free for Prime users. Given that Prime costs $14.99 per month, or $139 per year, it’s hard to imagine anyone opting to pay for Alexa Plus on its own. Many of the smart assistant’s new capabilities, such as jumping to the part of a mo ... Read full article.