Trump signs the Take It Down Act into law
Published on: 2025-07-03 04:30:55
President Donald Trump signed the Take It Down Act into law, enacting a bill that will criminalize the distribution of nonconsensual intimate images (NCII) — including AI deepfakes — and require social media platforms to promptly remove them when notified.
The bill sailed through both chambers of Congress with several tech companies, parent and youth advocates, and first lady Melania Trump championing the issue. But critics — including a group that’s made it its mission to combat the distribution of such images — warn that its approach could backfire and harm the very survivors it seeks to protect.
The law makes publishing NCII, whether real or AI-generated, criminally punishable by up to three years in prison, plus fines. It also requires social media platforms to have processes to remove NCII within 48 hours of being notified and “make reasonable efforts” to remove any copies. The Federal Trade Commission is tasked with enforcing the law, and companies have a year to comply.
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