Marshall Takes On Sonos With Its First Soundbar

Moving into a new product category is a nervy undertaking for any company, and the current climate of tariff roulette only adds another level of uncertainty. But Marshall, manufacturer of iconic guitar amps and a growing portfolio of wireless speakers and headphones, is marching on regardless, with the launch of its first soundbar. And at $1000, the Atmos-capable Heston 120 is an ambitious first entry. “This is our most expensive product. And honestly, that’s a little bit scary,” Gustaf Rosell, Marshall’s chief product and innovation officer, tells WIRED in an interview. “But since it's a new segment for us, we made the decision that we wanted to start at the high end. We don't always do that, but in this case we thought it was important to make a statement—to show that we are really serious about it. The idea of adding a soundbar to its line up is one that has been kicking around company discussions for the past five years, Rosell says, but been in production for about three of them ... Read full article.