Google's New 'Try On' AI Shopping Feature Feels Like a Privacy Nightmare

Another day, another AI privacy issue. At Google's annual I/O developers conference, the company introduced a number of Gemini AI updates. A lot of these are coming to Search and, notably, to your online shopping experience. The new AI shopping features lets you virtually "try on" different articles of clothing by using a photo of your body and imagining what it may look like on you. I fully understand the appeal of this feature: I shop online for nearly everything I need, and it can be hard to imagine how clothing I see on models would look on me. But I'm also an AI reporter, and I have serious questions and reservations about the privacy implications of using this tool. Tech companies spend a lot of time and money at events like I/O trying to convince us that their AI models are safe and secure. And sometimes they make steps toward building that trust, by doing things like making their model training policies clear and giving users the ability to opt out of certain features. But mo ... Read full article.