Uber Freight bets big on AI tools to grow its business

Three years ago, as the pandemic caused chaos for companies big and small, Colgate-Palmolive’s chief supply chain officer Luciano Sieber orchestrated a “logistics blitz.” The result gave Sieber a better understanding of how Colgate-Palmolive moves its products around the world. But it stuck Sieber with another problem: too much data. About a year ago, Sieber says he found a solution to that problem with Uber Freight. The ride-hailing service’s long-running logistics and analytics arm has been developing new ways to wrangle large amounts of data by using artificial intelligence. Colgate-Palmolive became one of the first companies to use one of its newest products, a a logistics-focused LLM Uber Freight calls Inisights AI. Now, Uber Freight is more formally launching a suite of AI features to shippers around the world as part of its existing supply chain software. That includes an expansion of Insights AI, which Uber Freight quietly launched in 2023, as well as more than 30 AI agents ... Read full article.