Google co-founder Sergey Brin admits to 'mistakes' over Google Glass
Published on: 2025-06-30 01:06:59
He added that smart glasses can now be far more useful thanks to generative AI.
Before augmented reality was ever a thing, there was Google Glass: a much hyped experiment that was ultimately a failure over issues like privacy (and just looking like a dork). At an I/O session yesterday with Deepmind CEO Demis Hassabis, Google co-founder Sergey Brin admitted that he made "mistakes" with Google Glass in several areas.
"I just didn't know anything about consumer electronic supply chain chains, really, and how hard it would be to build that and have it it at a reasonable price point and managing all the manufacturing and so forth," he said during the session.
Brin said that he's still a believer in the form factor, though, adding that Xreal's latest device looks like "normal glasses" without "that thing in front." He noted that rather than going it alone as before, Google now has "great partners" in Samsung (the Project Moohan headset) and Xreal (Project Aura glasses) as part of the Andr
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