Banijay Asia and Nodwin Gaming form strategic partnership for esports, games and youth entertainment in India

Banijay Asia and Nodwin Gaming, a division of Nazara Technologies, announced a strategic partnership to revolutionize esports, gaming and youth entertainment in India. This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem. As part of this alliance, Banijay Asia will take the helm in producing Playground, Nodwin Gaming’s flagship gaming reality show that has redefined the intersection of gaming, entertainment, and influencer culture in the region. The partnership will also bring new scripted and captive reality shows to daylight, with both companies co-developing new intellectual properties (IPs) and pioneering fresh content concepts across gaming, esports and youth culture. Deepak Dhar, group CEO of Banijay Asia & Endemol Shine India, said in a statement, “This collaboration with Nodwin Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Gaming is not ... Read full article.