Personal context is Google’s big advantage in AI

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Google’s AI models have a secret ingredient that’s giving the company a leg up on competitors like OpenAI and Anthropic. That ingredient is your data, and it’s only just scratched the surface in terms of how it can use your information to “personalize” Gemini’s responses. Google first started letting users opt in to its “Gemini with personalization” feature earlier this year, which lets the AI model tap into your search history “to provide responses that are uniquely insightful and directly address your needs.” But now, Google is taking things a step further by unlocking access to even more of your information — all in the name of providing you with more personalized, AI-generated responses. During Google I/O on Tuesday, Google introduced something called “personal context,” which will allow Gemini models to pull relevant information fro ... Read full article.