My Jaw Dropped When Google Told Me How Its New AI Shopping Feature Handles Privacy

An AI fashion tool was not on my Google I/O bucket list. At Google's annual I/O developers conference, the company introduced a number of Gemini AI updates, many of which are coming to Search and, notably, to our online shopping experiences. The new AI shopping feature lets you virtually "try on" different articles of clothing by using a photo of your body and imagining what it may look like on you. Google built a custom image-generation model to power its new feature. It's a simple idea: Google's AI takes the input image of your body and the input image of the garment and combines them. The actual process behind it is surely more complicated. But in the live demo, it seemed to work flawlessly. The virtual try-on feature is available today in the US, with more visual shopping and AI-agentic updates coming soon. I was very intrigued when I saw the live demo. I shop online for nearly everything I need, and I have been fooled many times by misimagining how clothing I see on models would ... Read full article.