TED’s app launches a short-form video feature ahead of potential TikTok ban

With TikTok still facing the possibility of a ban in the U.S., the popularity of short-form video content continues to grow. The latest company to enter this space is TED, the non-profit best known for its TED Talks featuring prominent figures like Bill Gates, Elon Musk, Jeff Bezos, and the late Pope Francis. On Wednesday, the company announced its new short-form video feature, aptly named “TED Shorts.” The feature has gradually rolled out to users since the beginning of May. Available on both iOS and Android devices, TED Shorts can be found in the middle of the navigation bar. By tapping the button, users are taken to a swipeable vertical feed featuring short snippets of TED Talks and other original content. Users can like videos, leave comments, and share with friends. TED teamed up with Genuin, a no-code platform for generative video experiences, to power the TikTok-like feature. As Genuin explained to TechCrunch, TED’s new feed will be personalized with AI, curating a selection ... Read full article.