Apple TV+ is making way more ‘global’ content than ever, and this explains why

Netflix just released its latest bi-annual data dump, outlining all the most popular shows and movies from the second half of 2024. One interesting highlight in particular may help explain why Apple TV+ has been leaning so hard into global, non-English content recently. Netflix’s massive success is fueled by a global audience Netflix operates at a very different scale than Apple TV+, so it’s hard to make comparisons in terms of content popularity. But one key highlight from the latest Netflix viewership report helps explain a recent Apple TV+ trend. Per Netflix: “Nearly a third of all viewing on Netflix came from non-English shows and films” That’s a pretty huge chunk of a really big Netflix viewership pie. Additionally, three of Netflix’s 10 most viewed shows during the period were also non-English—headlined by Squid Game season 2. Netflix has long invested heavily in non-English content as it seeks to grow a global audience—and its strategy seems to be really paying off. Appl ... Read full article.