Spotify says Premium subscriptions have already spiked thanks to App Store changes

Spotify was one of the first companies to take advantage of recent changes to the App Store Guidelines. The company swiftly submitted a new version of its app with links that make it easier for users to subscribe to Spotify Premium using external payment methods. In an amicus brief filed in support of Epic Games this week, Spotify touts that it has already seen a measurable increase in Premium subscription conversions thanks to these changes. Spotify says: “Apple claims that only it is harmed by the 2025 Order without any corresponding benefit to the public. This is wrong. By forcing Apple’s long-overdue compliance with the Injunction, the 2025 Order has created substantial benefits for developers and—more importantly—consumers. Spotify’s internal data show that its iOS app updates have already resulted in a significant increase in iOS users upgrading to a Premium subscription. Apple’s compliance has also enabled new product innovations that would not have been possible without the ... Read full article.