Mistplay offers reward-based user acquisition on the iPhone

Mistplay has launched its reward-based user acquisition platform for mobile gamers on the iPhone in the U.S. Since its foundation in 2016, Montreal-based Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-lifetime value (LTV) players at scale through its proven rewarded play model. The company announced its release of Mistplay for iPhone, bringing new dimensions of scale and inventory and offering more opportunities for publishers to acquire, monetize, and nurture loyal, high-value players. “Unveiling Mistplay for iPhone today marks a milestone we’ve long awaited – and one our partners have been asking for” said Tricia Han, CEO of Mistplay, in a statement. “After years of innovating rewarded advertising on Android, we’re thrilled to bring our rewarded play expertise to iOS in a unique way to solve real challenges for advertisers – reaching high-value users in a privacy-centric landscape, driving engagement beyond traditional a ... Read full article.