Sam Altman: ‘Steve Jobs would have been damn proud’ of Jony Ive’s latest move

In their comprehensive report about the bombshell acquisition of Jony Ive’s AI startup by OpenAI, Bloomberg’s Mark Gurman and Shirin Ghaffary said OpenAI’s CEO believed Apple’s co-founder would have been “‘damn proud’ of Ive’s latest move”. He may be right. Then vs. now Jobs and Ive’s partnership has been well-documented and widely discussed over the years, so there’s no need to revisit it. What’s more interesting is what Ive’s deeply conceptual (and sometimes overly abstract) creative approach to technology might mean for what’s to come. If you’ve read Leander Kahney’s excellent book Jony Ive: The Genius Behind Apple’s Greatest Products, you probably know that the Jony Ive we see today is precisely the same Jony Ive who used to “coat the back of the film with gouache” to get the transparency effect just right on a translucent sketch. Right from the start, Ive has been passionate about two things: the creative process itself, and the meaning of its result. For better or worse, tha ... Read full article.