Nike to resume selling directly on Amazon for first time since 2019

Nike shoes are seen in the King of Prussia Mall, as global markets brace for a hit to trade and growth caused by U.S. President Donald Trump's decision to impose import tariffs on dozens of countries, in King of Prussia, Pennsylvania, U.S., April 3, 2025. Nike will resume selling its products directly to Amazon in the U.S. for the first time since 2019, CNBC has confirmed. The sneaker giant stopped selling its goods wholesale on Amazon six years ago as part of a push to distribute more directly to customers and have greater control over the shopping experience. At the time, Nike and several brands like popular shoemaker Birkenstock cut ties with Amazon due to rising concerns around counterfeit products on the company's sprawling third-party marketplace. A Nike spokesperson said on Wednesday that the company is investing in its marketplace to bring more products and services to "consumers wherever and however they choose to shop." "This includes expanding to new digital accounts, in ... Read full article.