What if Tesla made a Slate-like EV instead of the Cybertruck?

At last month’s rapturously received Slate debut, it took an executive’s quip that “Slate” and “Tesla” use the same five letters to shift my brain into high gear. I’ve covered the EV world for 15-plus years, and I virtually never spend time on counterfactuals. There’s quite enough to cover in the real world. But … I’m of the opinion Tesla could, and should, have launched a small, simple, cheap compact pickup truck—in other words, what Slate debuted—rather than the pickup it did produce, the Cybertruck. That expensive and polarizing vehicle has been, to put it bluntly, a sales disaster. Over 18 months, Tesla has sold only about 50,000, versus projections of many times that volume. Worse, while EV crossover utilities sell tens of thousands a month, the more expensive EV pickup trucks to date have not. The path not taken The company that led the world in EV production for more than a decade could have launched an inexpensive small pickup that would have democratized EVs to a whole new ... Read full article.