Who the Heck Is Gonna Pay $250 for Google AI Ultra?
Published on: 2025-06-27 08:00:09
Want Google's biggest and best AI features? A new plan has them all, but with a steep price tag.
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Google rolled out AI Ultra Tuesday at its annual I/O developers conference, and the new top-tier model features the best models of its Gemini tool, early access to new video generation models, the highest usage limits in tools like NotebookLM, a prototype for managing AI agents and, as icing on the cake, a whopping 30 terabytes of storage.
For all of that, you'll pay a pretty penny. Google AI Ultra costs $250 a month (although the company is offering half off the first three months). Not ready to drop $3,000 a year on AI? Google is rebranding its existing AI Premium plan as Google AI Pro, which also offers new features. It stays at a modest $20 per year.
The difference between the two plans centers mainly on the usage limits for AI tools and access to bleeding-edge technology. Google
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