Open social web browser Surf makes it easier for anyone to build custom feeds

Surf, the new app from Flipboard for browsing the open social web, is making it easier for people to create and discover their own custom feeds focused on their interests. Instead of getting stuck in an algorithmically generated timeline designed by a social network’s owner, custom feeds allow you to build an experience focused on things you actually care about, like your favorite hobbies, sports, communities, or any other topics you want to follow. With Thursday’s introduction of Starter Sets, Surf is simplifying the process of building those custom feeds, personalizing them, and even publishing them off-platform, if you choose. Making feed creation easier allows more people to take control of their social media experience and wrest control of their feeds back from tech giants like Meta and Google. Startups like Graze and SkyFeed already let Bluesky users build their own custom feeds, but those tools are designed with more technical users in mind, not necessarily a mainstream social ... Read full article.