is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid.
The doors to IFA 2025 at Messe Berlin don’t officially open to the public until tomorrow, but several companies have already announced new gadgets, tech, features, and upgrades as Europe’s largest consumer tech show gets underway.
There’s a lot of news to stay on top of, and if you’re struggling to ingest it all, here are some of the best announcements from the show so far including innovative new robovacs, more affordable smart home devices, and even a portable home theater on wheels. You can catch up on all of The Verge’s IFA 2025 coverage right here.
Image: Eufy
Anker’s Eufy smart home brand has come up with an alternative to having to buy several robovacs for homes with multiple floors — but it still involves buying another device. The MarsWalker is equipped with tank-like treads and four arms it uses to climb stairs while carrying one of Eufy’s robot vacuums inside. Pricing won’t be known until it launches in early 2026, but the MarsWalker can handle curved or L-shaped staircases and will come with its own self-charging base.
Photo by Jennifer Pattison Tuohy / The Verge
Philips Hue could be the real star of IFA 2025 with the biggest launch in the history of the smart lighting company. It’s introducing its first video doorbell and a completely redesigned Hue Bridge Pro with a faster processor and more memory letting it control 150 lights and 50 accessories and store over 500 custom lighting scenes. The new bridge also enables a new feature called Hue MotionAware that lets the company’s smart lights double as motion sensors. To make the smart home even more accessible, Philips Hue is also introducing a more affordable entry-level Essential line with smart bulbs that start at $25 or as low as $15 each when purchased in multipacks and support for Thread. All new Hue bulbs also support Matter-over-Thread, allowing them to pair directly with Matter ecosystems, including Apple Home, Google Home, and Amazon Alexa, without requiring a Hue Bridge.
Image: Belkin
Belkin’s solution to active noise cancellation reducing your headphones’ battery life is to take the battery out of the equation. As the name implies, the new $34.99 SoundForm USB-C Wired Earbuds with ANC aren’t wireless and instead connect to your smartphone or laptop using a 4-foot-long tangle-resistant USB cable that includes an inline remote with a microphone and volume controls.
Image: Bluetti
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