Carl Pei Thinks the Phone of the Future Will Only Have One App

In the fiercely competitive Android smartphone market, British startup Nothing is trying to do things a little differently—from its product design to its pricing strategy. “Remember a time where every new product made you excited?" the company asks on its website. "We're bringing that back.” There's more to Nothing than just smartphones these days, though. It's got a range of earbuds for a variety of budgets and uses, and recently teased that it's developing its first pair of over-ears—not long after announcing a new partnership with British hi-fi brand KEF. It has also developed a line of products under the CMF by Nothing sub-brand, which produces even lower-priced products, including a $69 smartwatch. But how does a brand that's keen to be disruptive remain competitive in an industry that's struggling for innovation? We asked its founder, Carl Pei. WIRED: In March, you released your latest smartphone, the Nothing Phone (3a). What do you think are Nothing's strengths, compared to wh ... Read full article.