Shein’s ‘fake discounts’ break the law, EU says

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. The European Union has warned Shein that several of its practices violate EU consumer protection law, including by offering “fake discounts” and pressuring customers into completing purchases with phony deadlines. This week, the EU’s Consumer Protection Cooperation (CPC) Network said the fast-fashion retailer needs to bring its practices in line with the law, or else face a fine. In addition to showing price reductions that don’t accurately reflect a product’s previous price, the investigation by the CPC found that Shein uses “deceptive” product labels to trick users into thinking an item comes with special characteristics when “the relevant feature is required by law.” The investigation also found that Shein shows “false or deceptive” sustainability claims, as well as “incomplete and incorrect” information about a customer’s rights to r ... Read full article.