Apple says its App Store rules have saved users billions

Apple is currently under fire for its App Store practices, with the most prominent recent issue being rules around in-app payment methods. Today the company has outlined the many ways its rules have protected users from attempted fraud, and thus saved those users billions. New data shared on Apple’s efforts to protect users with App Store practices Apple writes in its new press release: Since launching in 2008, the App Store has been a safe and trusted place for users and a vibrant marketplace for developers to grow their businesses around the world. In the last five years, the App Store has protected users by preventing over $9 billion in fraudulent transactions, including over $2 billion in 2024 alone, according to Apple’s annual App Store fraud analysis. The full press release shares more details on how exactly Apple has prevented billions in fraud. For example, in 2024 alone: Apple terminated over 146,000 developer accounts over fraud concerns 139,000 developer enrollments w ... Read full article.