Nothing CEO says Apple no longer creative; smartphone future is a single app

Nothing Technology numbers ‘father of the iPod‘ Tony Fadell among its key investors, but Carl Pei – CEO of the British smartphone company – thinks today’s Apple has grown boring. Pei also believes the future of smartphones is a single app that knows you well, but thinks it will take 7-10 years to reach that point … Nothing launched back in 2019, with the company’s stated aim to create “inspiring” technology. Our sister site 9to5Google thinks the company has done reasonably well at this with its Nothing Phone (3a). Pei told Wired that he’d been inspired by Apple back in its iPod days and early iPhone days – but not any more. Personally, I was very inspired by Apple when I was younger—the first iPod, the first iPhone—that’s the reason I’m in this industry. But now the creative companies of the past have become very big and very corporate, and they’re no longer very creative. They’re no longer inspirational for the younger generation. In particular, he thinks Apple Intelligence has b ... Read full article.