Building customer-centric convenience

The reason why we did this is, we asked ourselves, what would happen if these small operations could combine their knowledge of their market, of their neighborhood, with the state-of-the-art technology? That's how we came up with a consumer app called Earnify. It is kind of the Uber of loyalty programs. We did not name it BPme. We did not name it BP Rewards or ampm or Thorntons. We created one standardized loyalty program that would work in the entire country to get more loyal consumers and drive their frequency, and we've scaled it to about 8,000 stores in the last year, and the results are amazing. There are 68% more active, loyal consumers that are coming through Earnify nationally. And the second piece, which is even more important is, which a lot of companies haven't taken care of, is a simple to operate, cloud-based retail operating system, which is kind of the POS, point of sale, and the ecosystem of the products that they sell to customers and payment systems. We have applied ... Read full article.