Why Good Ideas Die Quietly and Bad Ideas Go Viral

The internet—it seemed like such a good idea at the time. Under conditions of informational poverty, our ancestors had no choice but to operate on a need-to-know basis. The absence of pertinent, reliable, and commonly held facts was at first a matter of mere logistics—the stable storage and orderly transfer of knowledge was costly and troublesome, and entropy was free—but, over time, the techniques of civilization afforded us better control over the collection and transmission of data. Vast triage structures evolved to determine who got to learn what, when: medieval guilds, say, or network news reports. These systems were supposed to function in everybody’s best interests. We were finite brutes of fragile competence, and none of us could confront the abyss of unmitigated complexity alone. Beyond a certain point, however, we couldn’t help but perceive these increasingly centralized arrangements as insulting, and even conspiratorial. We were grownups, and, as such, we could be trusted to ... Read full article.