LinkedIn is making it easier to understand the full impact of your posts - here's how

Getty Images / SOPA Images / Contributor A few years ago, LinkedIn users mostly relied on text posts, accompanied by the occasional photo, to network with other working professionals. However, since vertical video exploded in popularity with the rise of TikTok, LinkedIn quickly added video sharing -- and now it is expanding its offering further with new analytics that benefit text post users, too. New analytics Building on the momentum from its February release, which added a suite of video analytics, LinkedIn is giving creators access to more analytics regarding their text and video content on the platform. Beyond basic metrics such as views, members reached, engagement, and demographics, users will be able to better understand the impact of their posts by seeing how viewers engage with them. Also: The fastest-growing jobs for new grads and how to land one, according to LinkedIn Users can now see how specific costs drive new profile views, new follows, and clicks to the Premium c ... Read full article.