AppHarbr helps block malicious ads for mobile games

FunCorp had an ad quality problem, so it turned to AppHarbr for a solution. FunCorp is a mobile entertainment company known for viral social content apps like iFunny, where memes and humor connect millions of young users across the U.S. FunCorp had long and unskippable interstitial ads that were disrupting the user experience, negatively impacting revenue and operational workload. Tel Aviv, Israel-based AppHarbr is a mobile-first solution for stopping malicious in-app ads to improve the in-app/in-game experience, blocks ads by duration, brand, behavior or interactivity. It auto-detected deceptive ads, enabling FunCorp to manage the situation. The result was a 30% reduction in manual Quality Assurance (QA) workload. It also saw a 6% lift in app retention tied directly to removing the long interstitials, and there were 25% fewer support tickets related to bad ad experiences. This is the kind of result that every app or game developer monetizing their app with ads could appreciate. “A ... Read full article.