Apple reclaims top spot as iPhone 16 becomes the quarter's best-selling phone

In brief: Apple's iPhone 16 has claimed the title of the world's top-selling smartphone in the first quarter of 2025, marking the first time in two years that the base model of Apple's flagship series has led global sales. This resurgence was reported by Counterpoint Research's latest smartphone sales tracker. The report highlighted Apple's continued dominance in the premium smartphone segment, with five of its models making the top ten for the fifth consecutive year in a first quarter. The iPhone 16's strong performance was especially notable in Japan, the Middle East, and Africa. In Japan, improved economic conditions and updated carrier subsidy rules played to Apple's advantage, driving the highest growth in base variant sales in years. The device's appeal in these regions was further boosted by Apple's consistent pricing strategy and the strength of its ecosystem. Trailing the base model, the iPhone 16 Pro Max and iPhone 16 Pro secured the second and third spots globally. Howeve ... Read full article.