Minecraft sales grew 35% on both mobile and console after release of film | Sensor Tower

A Minecraft Movie has generated $941 million in revenue at the worldwide box office, and it has also helped sales of the Minecraft game as well, Sensor Tower said. In an entertainment era hallmarked by sequels, reboots, and nostalgia plays, Hollywood is increasingly turning to video game IP to create scripted content. From TV hits like HBO’s The Last of Us and Prime’s Fallout, to feature films like A Minecraft Movie and The Super Mario Bros. Movie, video game adaptations have been a hit with both audiences and critics. That’s no surprise. But Sensor Tower, a measurement firm, has produced a report on the impact of games IP on the entertainment world. Sensor Tower said the release of scripted content has created a boomerang effect on the original games, often leading to re-engagement and renewed popularity. What’s driving the cultural zeitgeist may be unclear, but one thing is certain: games tied to recent marquee television series and film releases are skyrocketing in popularity, s ... Read full article.