The ‘beige Amazon influencer’ lawsuit is headed for dismissal
Published on: 2025-06-15 08:55:57
is platforms and communities reporter with five years of experience covering the companies that shape technology and the people who use their tools.
The legal battle between two Amazon influencers with unsettlingly similar styles and vibes is nearing resolution. On Wednesday the two influencers asked a judge to dismiss the copyright case, more than a year after it was initially filed and six months after I wrote about it in The Verge.
The lawsuit was simultaneously disconcerting and benign, eerie and borderline comical: the story of two women whose lives had begun to resemble each other’s via social media platforms made for a compelling storyline. The cream, white, and beige aesthetic of their content (and lives) meant that the essence of what was allegedly infringed was commonplace, even basic — but the similarities, documented over dozens of examples submitted to the court, were strange nonetheless.
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But the case was significant: it appears to be the first s
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