Which iPad is right for you? Here’s what Apple has to say

Over the years, buying an iPad has become an increasingly confusing task. With multiple models and overlapping features and accessories, there’s no longer a clear-cut way to recommend one iPad for one type of user. Still, Apple does have a general idea of how it sees the iPad lineup and who each model is meant for. Apple’s messaging when it comes to its four different iPad products is basically split into: base iPad for “everyday stuff,” iPad mini for “small-but-mighty on the go,” iPad Air for “Mac-class power without Mac-class weight,” and iPad Pro for “money-is-no-object pros.” Below is a quick tour of how Apple promotes each device, plus a bit of my perspective on what Apple really means (or doesn’t say) when promoting its lineup. iPad “Lovable. Drawable. Magical.” Right off the bat, Apple promotes the current 11th-generation iPad as a no-brainer for the casual user who wants a colorful and fun device “for the things you do every day, “ which… doesn’t say much. Translation? St ... Read full article.