This Sleazy GLP-1 Prescription Site Is Using Deepfaked "Before-and-After" Photos of Fake Patients, and Running Ads Showing AI-Generated Ozempic Boxes

In the cash grab for patients eager to get on GLP-1 weight loss drugs like Ozempic, startups are getting so sloppy that their marketing materials look like unintentional parody. Consider MEDVi, an online prescription hub for GLP-1s. The company wants you to know that it's "serious" about helping you lose weight, according to its website, which entreats visitors to join "50,000+ MEDVi patients" who have turned to the service for weight loss help. That help, it says, comes in the form of "personalized care" and "highly effective weight loss medications," which it characterizes later as "doctor-approved." At a subscription starting price of under $200 with "no insurance required," it adds, it's a "budget-friendly" semaglutide option. To drive its sales pitch home, MEDVi's website is packed with images of happy-looking, smiling people; the women in the smoothed-over pictures each wear sports bras in trendy colors, while the grinning men are decked out in T-shirts. There's also a slew of ... Read full article.