Apple introduced App Tracking Transparency four years ago: Here’s how it’s going

9to5Mac is brought to you by Incogni: Protect your personal info from prying eyes. With Incogni, you can scrub your deeply sensitive information from data brokers across the web, including people search sites. Incogni limits your phone number, address, email, SSN, and more from circulating. Fight back against unwanted data brokers with a 30-day money back guarantee. With the launch of iOS 14, Apple introduced a bold new privacy feature: App Tracking Transparency. This new feature would require third party apps to ask for user permission to track across apps before they’d gain access to your advertising ID (IDFA). Apple begun enforcing this in April 2021 with the launch of iOS 14.5, which is when non-complying apps would no longer be able to submit updates to the App Store. Cross-App Tracking is down dramatically In the United States, tracking rates have decreased by nearly 55% since the launch of App Tracking Transparency, according to a research paper conducted by professors and r ... Read full article.