Hear me out: an iPad Ink

The iPad is unquestionably a strong product. It rakes in around 10% of Apple’s overall revenue and has more than twice the market share of Samsung, its closest competitor. However, the market it helped create has shifted dramatically these last few years, and Apple hasn’t kept up. Not a Kindle Part of the iPad’s original spiel was that it was a general-purpose device that, while far superior to Amazon’s dinky Kindle for reading, also sat between the iPhone and the Mac for general consumption and productivity. You love your iPhone, you love your Mac, so… yeah. iPad. Go! As the iPad lineup expanded outward and upward with its many variants and generations, combined with multiple iterations and combinations of accessories, it set itself even further apart from the dinky Kindle and every other basic tablet out there. The thing is, as the gap between them widened, a new product category quietly moved in. Once niche and clunky, the e-ink tablet has matured into something that Apple shou ... Read full article.