Amazon Prime Day 2025 returns this July: What we know so far

Adam Breeden/ZDNET In April, Amazon confirmed that its annual July Prime Day event will return this summer. Despite an uncertain economic outlook, Amazon is full steam ahead on its first Prime Day event of the year. Also: Google's new AI shopping tool just changed the way we shop online - here's why Amazon hosted its second annual Big Spring Sale in March, which was extended from five days in 2024 to seven days this year. In a similar fashion, some early leaks suggest that Prime Day will be extended from the usual two days to four days as well. Though Amazon has not publicly announced the dates of the 2025 July Prime Day event or commented on the length of the sale, competing retailers already take advantage of similar savings events that extend prior to, during, and after the dates Amazon selects. Also: Sorry shoppers, Amazon says tariff cost feature 'Is not going to happen' In 2024, Prime Day ran from July 16 to July 17. I've covered plenty of sale cycles over the last few years ... Read full article.