Nothing in this world is certain, except for death, taxes and the reveal of a new iPhone every year. Since receiving our invites to attend Apple's "awe-dropping" iPhone 17 event, we've been hard at work deciphering what the enigmatic Apple logo heatmap could mean. While that'll remain a mystery until Tuesday, we have seen a lot of the expected product lineup through leaked photos and rumors from industry analysts.
In addition to the base model, you can expect an iPhone 17 Pro and Pro Max and a slim version, nicknamed the iPhone 17 Air, to be revealed during the event. We're also likely to see an Apple Watch Series 11, Apple Watch Ultra 3 and maybe an Apple Watch SE, which was last updated in 2022. The AirPods Pro 3 might also make their debut.
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iOS 26 and its minimalistic Liquid Glass feature tie the whole lineup together. The latter was showcased at WWDC 2025 and should be released shortly after the event.
Here are the biggest rumors and leaks about Apple's new hardware. We'll continue updating this piece ahead of the iPhone 17 event tomorrow.
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Here's what the iPhone 17 could look like, in an array of different colors. Zain bin Awais/CNET
What is the 'Awe Dropping' Apple event on Sept. 9?
If you're excited about the new iPhone's debut, you won't have to wait long. Now that invites have gone out, we can officially confirm that Apple is planning its event for Tuesday, Sept. 9 at 1 p.m. ET/10 a.m. PT.
It turns out the leaks and rumors surrounding the event date were accurate. We can expect to see a full slate of product launches at the Awe Dropping Apple event, starting with the iPhone 17. The heatmap Apple logo included in the event invites hints at a new feature, but we don't know what that could be.
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