Remembering the controversial iOS 7 introduction
Published on: 2025-06-12 04:02:20
With just days to go before WWDC, the consensus is that Apple will unveil a big, visionOS-inspired redesign across its operating systems. And while some might be dreading a repeat of the iOS 7 announcement from a decade ago, it’s been long enough that many readers might not remember (or may have never even seen) what that overhaul actually looked like.
So here’s a quick refresher on what happened, and why this year will likely (I mean, hopefully?) be different.
The years between 2011 and 2013 were pretty busy at Apple. Following Steve Jobs’ passing, Apple fired Scott Forstall (then SVP of iOS Software) over the botched release of Apple Maps. That left a gap in software design leadership, which was filled by Jony Ive, who also led hardware design.
Soon after, rumors began swirling that he was planning a major visual overhaul of the entire system.
Flat
In the run-up to WWDC 2013, the Wall Street Journal reported that Ive had been working on “a more ‘flat design’ that is starker and
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