Meta Reportedly Considers Breaking Off Reels From Instagram

In many ways, Reels is Instagram now. You can’t scroll on the photo-sharing app for a few seconds before being slapped across the face with algorithmic “suggested for you” video content. Meta, in all its wisdom, is reportedly considering breaking out Reels as its own TikTok-like app just in time to watch the short-form video app’s impending demise. Head of Instagram Adam Mosseri reportedly told staff this week that the higher-ups were considering breaking off Reels into a separate app, according to a report by The Information based on an anonymous source who was in the room at the time. This app would supposedly work just like TikTok, where users scroll down a chain of short-form videos made enticing via what the algorithms already know about you. It’s also similar to YouTube Shorts, and judging by the reported success of the Google-owned platform, advertisers enjoy it when you spend hours of your day mindlessly scrolling. Meta has always relied on ad dollars, but Instagram may be th ... Read full article.