Appcharge and AppsFlyer launch enhanced mobile payments and web store analytics for games

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web analytics and attribution solution. The new integration empowers mobile game developers with enhanced visibility into player behavior and purchasing patterns across both in-app and web store environments. Traditionally, mobile game publishers could only measure in-app purchases through AppsFlyer, leaving web store transactions unaccounted for. This gap limited their ability to measure full LTV and hampered campaign optimization. With the new integration, AppsFlyer now attributes all purchases – mobile and web – to installs, UA, and re-engagement campaigns, delivering a holistic view of the customer journey and overall ROI. Appcharge is implementing a server-to-server (S2S) communication to send login and purchase events directly from the web store. These events will enrich the AppsFlyer d ... Read full article.