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Apple might be forced to disable a key iPhone privacy feature in France

Published on: 2025-07-12 18:46:00

Apple has been under investigation by authorities in France for nearly two years over App Tracking Transparency, a privacy feature that lets iPhone users decide whether their activity can be tracked by advertisers or not. You’ve likely seen many of the ‘Ask App Not to Track’ pop-ups. Now, per a new Reuters report, the case is about to wrap up and looks set to end unfavorably for Apple. App Tracking Transparency may soon be forbidden by French authorities A two-year investigation into Apple’s App Tracking Transparency feature in France is expected to conclude in the next month. And the outcome doesn’t look great for Apple. Foo Yun Chee writes at Reuters: [The French regulator] is expected to issue its decision next month ordering Apple to halt its anti-competitive practice and will likely impose a fine too, the people said, making it the first regulatory veto against the ATT. French antitrust fines can be as much as 10% of a company’s global annual revenue. So there are two main ac ... Read full article.